How to find the buyer questions where your brand is missing

Why it matters

• ●A single unanswered question can repeat thousands of times a month across assistants.
• ●Gaps tell you exactly what content is missing: a fact on a product page, a collection intro, a sizing or care guide.
• ●Working question by question keeps the effort focused on topics that bring buyers.

How to do it in REVVDA

1. 01

   Open the question list sorted by gap.

   Go to Visibility → Buyer questions → Latest results. Questions are sorted by gap, with the biggest misses first.

2. 02

   Read each row.

   For each question, Named you? shows the result for ChatGPT, Perplexity, Claude and Gemini, and Recommended instead shows who won. Questions where you're named first are marked Winning.

3. 03

   Fix gaps your pages can close.

   Click Review fix when REVVDA has already prepared a change, or Generate fix to create one. Fixes go to the Fix queue for approval.

4. 04

   Turn topic gaps into guides.

   When no page of yours answers the question at all, it becomes a guide idea in Content, with the number of buyer questions and the products that fit.

5. 05

   Add the questions you're missing.

   In Manage questions, add questions your sales and support teams hear every week, so the next run covers them.